Research & Data Intelligence

We believe growth happens at the intersection of technology, research, intelligence and actionable data . For decision-makers, access to actionable data intelligence is always a challenge. And that’s where Rooliums Research Services come in helping clients make informed business and strategy decisions based on actionable data insights. We work with operations, strategy, and sales and marketing teams, offering unique solutions that blend deep-dive research, analytics and technology.

Rooliums Research Services provides primary research services and data intelligence across all the global sectors. We offer round-the-clock support across multiple time zones in Mandarin, Japanese, French, German, Italian, Spanish, Russian and Persian.

Adding value to business through:

Strategic Research: Optimise product prices through elasticity models and design pricing strategy vis a vis competition; Analyse opportunity for new launches and identify white space markets; Track brand awareness and buzz by analysing consumer affairs data from digital channels

Marketing Data Analytics: Customer behaviour prediction models, spotting sales opportunities and improvement areas; Pre and post campaign analytics to maximise return on investments; Analyse customer feedback data to prioritise intervention areas by leveraging key satisfaction drivers

Sales Data Analytics: Using segmentation models, identify and incentivise the high potential agents and brokers; Forecast sales by category, products, channels and stores for efficient resource planning

Operations Analysis: Collation, validation and harmonisation of datasets to create consistent global databases; Performance-tracking dashboards and reports, and early warning systems for business functions